After 135 Years AVON Says #WatchMeNow

If you thought you knew the beauty brand AVON, think again.  The brand has done a complete 360 degree and brand overhaul, and after 135 years AVON says #WatchMeNow.

What is #WatchMeNow? It is the recommitment to celebrating women, the LGBQTI+ community, and every human being on this planet for making the world a little better than they found it.

And BLOSS loves it. It speaks to our core and our truth.  We are all about women, and empowering them.  Owning our space and being unapologetic while doing it.  And now AVON is pushing us to do it with their new campaign.

We caught up with Momin Hukamdad, the Marketing Director, for an exclusive interview. His passion not only for the brand, but for women, and charity was palpable.

Things we didn’t know about AVON:

  • POWER OF WOMEN

AVON has over 50 million beauty representatives across 50 countries.  70% of their scientists are women, as are 60% of the distribution centre employees.  Can we say #WomenEmpowerment

  • POWER OF INNOVATION

AVON has licensed 750 patent’s over 20 years.  They are the first skincare brand to make Alpha Hydroxy Acid (AHA) available to all women.  Anew’s world-first patented breakthrough technology, Protinol, restores 7 years of collagen loss in 7 days. #GoodbyeAging

  • POWER OF VALUE

Beauty is NOT just for the elite. They make their superior-quality products affordable and accessible.  This is clear with a collaboration like a luxury brand like David Tlale.  Bringing luxury brands to the normal day-to-day woman.

  • POWER OF ACTIVISM

They put their money where their mouths are.  Standing up for what they believe in.

Educating over 29 million women on domestic violence. Having raised over R7 million for the fight against Gender-Based Violence and R20 million towards breast cancer awareness.  They are the organizers of the iThemba Walkathon – one of the world’s largest breast cancer awareness walks.

I was privy to be sent a few of the amazing products and after testing and trying them out, these are some of my favourites – click on the link to find out more about the product.

David Tlale Exotic for Her Eau de Parfum 65ml

After 135 Years AVON Says #WatchMeNow

Anew Vitamin C Radiance Maximising Serum 30ml

After 135 Years AVON Says #WatchMeNow

Avon Glow Bronzing Pearls 22 grams

After 135 Years AVON Says #WatchMeNow

Avon Magix Smoothing SPF 20 Primer 30ml

Avon True Glow Drops 14ml

Anew Clinical Dual Dark Circle Corrector 20ml

Now sit back and enjoy the interview,  as well as the launch of the new #DavidTlaleXAVON in the video below.

Read more from our luxury editor:

  1. Up, Close And Personal With David Tlale
  2. It’s All About The Base At The End Of The Day
Adele Koolen
Adele Koolen

Luxury Brands Editor

Adele’s romance with luxury began when her grandmother sprayed Chanel no 5 on herself for the first time. As the owner of a digital marketing business, Social Link, she works with luxury brands and products on the daily. Her advice is to invest in that one luxury item that you’ve always wanted and to build your closet around it. Save up for what you really want, you deserve it!

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BLOSS is an international media platform for South African women who live all over the world in the age group, 20 – 35 years. We integrate print and technology through innovative and exciting ways to keep things fresh, modern and interactive.