JOHN FRIEDA – Nourished & Revitalized

Everyday factors like sun exposure, cold air, wind, coupled with everyday heat styling and hair colouring, can all contribute to stripping your hair’s natural moisture, resulting in dryness.

The John Frieda Hydrate & Recharge collection quenches thirsty, lifeless hair with a surge of powerful moisture. Infused with nutrient-rich drops containing monoi oil and keratin, this collection acts as a moisture reservoir, helping to keep dry hair hydrated from within. Transform dry, dehydrated strands into silky hair that moves with you.

JOHN FRIEDA – Nourished & Revitalized

JOHN FRIEDA - Nourished & Revitalized
Quench dry, lifeless hair with a surge of moisture with the NEW Hydrate & Recharge range.


Despite using heat protection, people with thicker, coarser hair need products formulated for dry, dehydrated hair, as their hair doesn’t produce as many natural oils to keep their strands moisturised.

To combat dryness: use products designed to add a surge of much-needed moisture! John Frieda’s new Hydrate & Recharge range helps do exactly that. Keep reading to discover how to do a home hydration therapy for hair…

Hydrate & Recharge Shampoo

Rescuing dehydrated, brittle hair starts with your shampoo. Choose our Hydrate & Recharge hydrating shampoo, infused with nutrient-rich drops containing monoi oil and keratin. Quench thirsty, dull hair, transforming your locks from dry and lifeless to a silky soft and hydrated mane.


JOHN FRIEDA - Nourished & Revitalized

Hydrate & Recharge Conditioner

A hydrating conditioner is an absolute staple if your hair looks and feels dry. It provides your locks with the much-needed moisture boost to inject some life back into them. For best results, use our Hydrate & Recharge hydrating conditioner in combination with the shampoo.

Like the shampoo, the conditioner is infused with nutrient-rich drops and will leave your locks feeling soft to touch. The formula acts as a moisture reservoir, providing a quenching and nourishing boost to bring your hair back to a silky state. Goodbye desert-dry hair, hello silky soft hair!

Hydrate & Recharge Deep Soak Masque

Does your hair look and feel like a straw? For an intense surge of hydration, introduce our Deep Soak hydrating hair mask into your hair care routine once a week. Simply apply to freshly washed, wet hair and leave for 2-3 minutes to deeply nourish each strand.

This hair mask transforms dry, dehydrated, brittle strands into touchably soft, silky hair that moves with you.

Ready to hydrate and recharge your hair back to looking silky smooth and full of life? Discover more of our top tips on how to get healthy-looking hair!

JOHN FRIEDA - Nourished & Revitalized

What do all the women say about JOHN FRIEDA – Nourished & Revitalized shampoo and conditioner

  • 8/10 women agree that their hair feels more hydrated & moistured
  • 8/10 women felt more confident with their hair after using these products
  • 8/10 women agree that their hair looks silkier and less dry
  • 9/10 women would recommend it to women who want to repair and hydrate their dry and dehydrated hair
  • 9/10 women agree that their hair feels and looks recharged after using these products
  • 8/10 women agree that it added new kife to their dry and dehydrated hair

“If you can’t change your surroundings, change your hair products.”

Click here to read more from our BLOSS Hair Editors

Trudi Stander
Trudi Stander

Real Life Mentor & Head: BLOSS Brand Ambassadors

Trudi Stander, our Real Life Mentor and head of our BLOSS Brand Ambassador program is a strong woman who faces life with no fear, fights for what she wants, and don’t care what people say about her. She is a businesswoman and entrepreneur with more than 10 years’ experience in the media industry. She believes that every moment we are alive is precious. Treat it as such and don’t waste a single second. Be brave, and don't be afraid to assert your power in the pursuit of your dreams. Set your goals, and accomplish them, but be kind to yourself. Make things happen without permission.

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