South African Fashion Week 2020 Runway Day 1

From pastels by EKTA to pale blues by Gert-Johan Coetzee, day one of South African Fashion Week (SAFW) kicked off with the usual splendour that would be expected from this trendsetting event.

With a twist on the classic catwalk, this year’s SAFW adapted to the current restricted landscape with a fully digital experience. Instead of runway models strutting down the ramp, audiences were spoilt with a fully immersive digital experience with high-quality stills displaying the collections as the works of art that they are.

Despite the changes, the in-show excitement was not lost, with the online audience as eager to see the creations of the designers as in previous years.

Here are a few highlights from day one:


The collection by EKTA embodied Eastern royalty with shoulder drapings, silky textures and flowing pleated skirts.

South African Fashion Week 2020 Runway Day 1
#SAFW #TenTwentyTwenty

Franc Elis

The collection by Franc Elis thrilled the audience with striking shoulder details, exaggerated pockets, and cross-stitching.

#SAFW #TenTwentyTwenty

Gert-Johan Coetzee

Gert-Johan Coetzee’s showcase effectively combined whimsical Cinderella-like enchantment with darker, edgy tones. The charm of the Old Victorian era was captured with ruffled collars, silk gloves and billowing puffy sleeves.

This collection would not have been complete without the signature GERT branding displayed proudly across chests and embedded in pattern details.

#SAFW #TenTwentyTwenty

Helon Melon

The delight was in the detail in the collection, by Helon Melon, which presented crisp and clean white cotton designs with eye-catching pops of orange. This was complemented by woven accessories that embraced the resort-feel as we head into summer. South African Fashion Week 2020 Runway Day 1 

#SAFW #TenTwentyTwenty

Judith Atelier

Sexy never looked so effortless in the latest collection by Judith Atelier with off the shoulder slip dresses, sheer lines, layered frill skirts and knitted overlays.

#SAFW #TenTwentyTwenty

Lukhanyo Mdingi

Embracing stylish opulence like never before, Lukhanyo Mdingi encapsulated luxury with dark brown tones. Structured garments included flowing coats and dropped waistcoats with a dramatic flair.

#SAFW #TenTwentyTwenty

Mmuso Maxwell

Modern minimalism was the name of the game in the Mmuso Maxwell showcase with stark lines, high necklines and a crisp take on the classic suit.

#SAFW #TenTwentyTwenty

Research Unit

With a bold message on solidarity, Research Unit reflected structured tailoring, strong patterns and fitted face masks.

#SAFW #TenTwentyTwenty

With two more days to go, the rest of SAFW promises to be inspirational and aspirational as ever.

Stay tuned for day two of SAFW

Written By: Rebekah Skye 
Instagram@rebekah.skye Twitter – @rebekah_skye_sa  |  Facebook – Page Rebekah Skye

Images by Eunice Driver Photography

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South African Fashion Week 2020 Runway Day 1

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BLOSS is an international media platform for South African women who live all over the world in the age group, 20 – 35 years. We integrate print and technology through innovative and exciting ways to keep things fresh, modern and interactive.